A brandless brand campaign? What were we smoking in San Francisco?
Research confirmed our Gen Z audience hates advertising. So we gave ________ a logoless, nameless anti-ad. The campaign was the ultimate marketing flex, proving that iconic brand assets—shape, color, texture, taste—are more powerful than any logo.
Awards: ADC Bronze Cube, ANDY Awards - Bravery, One Show Merit
Case Study
2.2MM unit sales bump. 191MM earned impressions. Going brandless was a risk worth taking.
BONUS: Turkish version aka “Logo Yok.” Yaşasın!