#SayItWithSam
Weddings are expensive. So Sam Adams gave fans a simple offer—plug “Sam Adams Summer Ale” in your wedding vows and we’ll pay the bar tab at your reception. We created a few static JPEGs for social media and…that’s it. Budgets are tight.
With exactly $0 spent on media or creative, the stunt went viral and ended up on The Tonight Show with Jimmy Fallon and major news outlets all over the country.
And yes, people really did it!
Your Cousin Behind Home Plate
Billboards behind home plate are expensive.
Instead, we bought a single ticket for Your Cousin From Boston to attend the 2021 ALCS series between the Red Sox and Astros at Fenway Park where his face would appear on TV every at-bat. Fans posted screenshots and tagged @YourCousinFromBoston until Boston sports media picked up the story!
Even Red Sox stars got into it…
The Legend of Southie Claus
We write and shoot social content for Your Cousin From Boston’s social channel constantly. “The Legend of Southie Claus” was a fan favorite. Hope you find a pack of Marb reds in your stocking this Christmas!